Intern Product Marketing Job at Workato, Mountain View, CA

eTlPUWxRejhubTZ4ckU2QVk0aVhBY3ZvMUE9PQ==
  • Workato
  • Mountain View, CA

Job Description

Job description

Responsibilities

We seek a talented and analytical Product Marketing Manager - Customer Intelligence (MBA Intern) to join our growing team. This role will be instrumental in leveraging customer data, analyzing use cases, and vertical insights to develop compelling collateral demonstrating the value of Workato within specific industries. The ideal candidate will possess a deep understanding of customer behavior, a passion for storytelling, and the ability to translate complex data into actionable insights for our sales teams.

  • Data Analysis: Thoroughly analyze customer data to uncover trends, patterns, and insights relevant to targeted industries and verticals.

  • Use Case Development: Collaborate with cross-functional teams to develop use cases that showcase how organizations leverage Workato to automate workflows and drive business outcomes.

  • Collateral Creation: Create impactful collateral, including white papers, one-pagers, case studies, and vertical insights, that effectively communicate Workato's value proposition within specific industries.

  • Sales Enablement: Work closely with the sales teams to ensure they are equipped with the necessary content and insights to articulate Workato's benefits effectively to prospects and customers.

  • Market Research: Stay informed about industry trends, competitor offerings, and customer needs to inform product positioning and messaging strategies.

  • Content Optimization: Continuously refine collateral based on performance metrics and feedback from sales teams to ensure relevance and effectiveness.

Requirements

Qualifications / Experience / Technical Skills

  • A recent MBA graduate, or a current MBA student are preferred.

  • Strong analytical skills with the ability to derive actionable insights from complex data.

  • Exceptional written and verbal communication skills, with the ability to craft compelling narratives that resonate with target audiences.

  • Experience developing a variety of marketing collateral, including white papers, case studies, and one-pagers.

  • Ability to collaborate effectively in a cross-functional team environment and influence stakeholders at all levels.

  • Familiarity with SaaS business models, integration technologies, and digital transformation trends.

  • Proficiency in data analysis tools (e.g., Excel, Tableau) and CRM platforms (e.g., Salesforce).

For California applicants, the pay for this role begins at $28

Please mention the word **DEPENDABLY** and tag RMzQuMTUwLjIyMy4yOA== when applying to show you read the job post completely (#RMzQuMTUwLjIyMy4yOA==). This is a beta feature to avoid spam applicants. Companies can search these words to find applicants that read this and see they're human.

Job Tags

Full time,

Similar Jobs

NorthShore Health Centers

Ultrasound Technician Job at NorthShore Health Centers

 ...Job Summary Ultrasound Technicians, also known as diagnostic medical sonographers, use specialized equipment to create images, pictures and videotape of patients bodies using high frequency sound waves. They operate ultrasound equipment, record the outcomes of results... 

Harvest by Hillwood

DATA ENTRY CLERK Job at Harvest by Hillwood

 ...administrative tasks. We are looking for team members that genuinely LOVE helping people, are detail oriented and comfortable working with online administrative projects. Individuals in this role learn how to work with a variety of people while balancing different tasks on a... 

Marvin Group

PROJECT MANAGER (IT with SAP/ADP Experience) Job at Marvin Group

 ...diverse array of programs and platforms, including major military prime contractors such as Lockheed Martin, Northrop Grumman, and Raytheon. SCOPE: The IT Senior Project Manager is responsible for the management of key IT projects with the goal of delivering every... 

HOMES

Brewpub Server Job at HOMES

 ...HOMES is a thriving community of food and beverage businesses in Ann Arbor, MI. We operate a nationally acclaimed production brewery, brewpub, coffee shop and roaster, commissary kitchen, and events & catering. With something happening everyday, our work environment is... 

Prime Healthcare

CRT (RCP I - Hr - GCH Job at Prime Healthcare

Join an award-winning team of dedicated professionals committed to our core values of quality, compassion and community! Garden City Hospital, a member of Prime Healthcare, offers incredible opportunities to expand your horizons and be part of a community dedicated to ...